I was responsible for overseeing the finalization of a unique window animation project for IWC North America. My role involved converting detailed project specifications into illustrated files suitable for display. As the final step before production, I ensured a smooth transition from concept to execution. This involved meticulous attention to detail, coordination with stakeholders, and creating visually stunning illustrations that accurately represented the intended design. My contribution facilitated the project's readiness for the production stage, demonstrating my expertise in translating conceptual ideas into tangible visual assets.
Jared The Galleria of Jewelry is a famous American jewelry chain that is a subsidiary of Signet Jewelers, the world’s largest diamond retailer.
For this project, I designed a detailed digital map, which involved working closely with both the engineering and production teams. After completing the initial design, the project was handed over to the engineering department for refinement and final approval. Once the map was ready, it moved into production at the factory.
During this phase, I also documented the process through photography. Seeing the final product come to life was gratifying, and I’m proud of how everything came together seamlessly. Watching my ideas transition from concept to reality was a gratifying experience.
Harnessing AI
Since the moment AI became available, I have been deeply passionate about creating innovative and efficient workflows for every project I work on.
For example, I designed this perfume using AI, refining it as needed. The elegant black display features a photo from Pacific Northern that I captured and edited.
Original Display
Below are some of the PRESENTATIONS
I created for PN
I created for PN
Signet Jewelers Ss is the world’s largest retailer of diamond jewelry and a publicly traded company. It operates approximately 2,700 stores primarily under the brands Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H. Samuel, and Ernest Jones. Our operations and supply chain relationships span Africa and India.
KAY
I work with the engineers and product designers who curate each rendering. Then, I created the comprehensive KAY glossary on every page, elucidating the items depicted and putting the presentation together. I used a systematic approach to present a table detailing each item with corresponding numbers and names, seamlessly aligning them with the visual elements captured in the renderings. This method ensures clarity and precision, enabling viewers to discern and appreciate the components showcased within the designs.
Advertising I Created for the Company
Here’s a glimpse of the advertising materials I crafted for the company. Each piece reflects our brand’s vision and commitment to excellence!
KAY Jewelry Visual Merchandising Guide
I specialize in creating comprehensive VMG Assembly and Unpacking Instructions from the ground up, tailored specifically for retail displays. My expertise ensures that each step is clear and actionable, facilitating a smooth unpacking and assembly process. By blending meticulous attention to detail with a deep understanding of retail environments, I empower teams to efficiently set up displays that are not only functional but also visually captivating, enhancing the overall shopping experience.
L’Oreal Visual Merchandising Guide
This unique and essential skill combines creativity with strategic thinking. It involves the art of arranging products and displays in a way that captivates customers and enhances their shopping experience. What sets this talent apart is the ability to blend aesthetics with psychology, understanding how colors, layouts, and lighting influence consumer behavior.
My experience with visual merchandising for Pacific Northern Inc. has equipped me with the tools to create compelling displays that not only showcase products effectively but also tell a story that resonates with customers. This expertise allows me to transform retail spaces into engaging environments that drive sales and foster brand loyalty.
PDF Presentation to Show Client Blow
Before & After
While at PN, I had to do a lot of photoshopping.
Here are examples of my work below.
Above is the Dallas, Texas, building.
Below is the Mexico Manufacturing Facility.
Below is the Mexico Manufacturing Facility.
Below are Social Media images Before & After the editing they went through before posting the final artwork.
Click on the Instagram Buttons to see the final.
I managed all social media content creation aspects, including photography, campaign development, and ad design.
Here are the PN calendars I created
Trade Show 2024
11/06/2024
Virgin Hotels New York City
For LVMH
Virgin Hotels New York City
For LVMH
This exhibit stand showcases a professional setup that I fully designed and assembled. I created all the visual graphics, including the backdrop, display banners, and branded table covers. Additionally, I designed and produced all the graphic materials on display, ensuring that the branding elements were cohesive and visually appealing. This complete visual and structural arrangement highlights my expertise in designing and implementing trade show displays and promotional materials.
