Graphic Design and Advertising Portfolio for LemonShark Poke
Creative Digital Banner for Pylon Watchfire Signage
As part of an integrated advertising campaign for LemonShark Poke, I designed and implemented high-impact digital banners tailored for pylon Watchfire signage.
Design Objectives and Execution:
Brand Consistency: I ensured all creative assets incorporated LemonShark Poke's distinctive color scheme, typography, and logo to maintain a cohesive brand appearance. This consistency helps build brand recognition and trust among customers.
High Visibility: To maximize readability, especially from long distances and in various lighting conditions, I utilized bold, clean fonts and vibrant imagery. These elements were thoughtfully composed to capture the attention of both passing drivers and pedestrians.
Engaging Call-to-Action (CTA): Each design included a strategic, clear CTA such as "Carryout & Delivery!" or "Fresh Poke Bowls!" to prompt immediate action and drive traffic to the restaurant. This approach was essential in supporting both walk-in visits and delivery services.
Creative Approach: The banners featured high-quality, appealing images of signature LemonShark Poke dishes, carefully selected and enhanced to evoke freshness and appetite appeal. Layouts were balanced to effectively showcase critical information alongside the inviting visuals, ensuring the banners were informative and visually engaging.
Implementation and Display: The banners were showcased on digital pylon signage at critical locations, including high-traffic areas like Preston Hollow Village. This strategic placement amplified brand exposure and reinforced LemonShark Poke's presence in the community.
